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October 2019

CWT

The future of meetings is digital and sustainable – Future Trends Report 2020

What do participants expect from events? How will prices develop in 2020? What technical innovations will transform and fire up events? How can data be used to improve participants’ experience? These and many other questions are answered in “2020 Future Trends in Meetings and Events”, the latest trend study from CWT Meetings & Events.

Key trends are – unsurprisingly – digitalization and responsible business. These are accompanied by changes in the legal conditions for more sustainable, responsible events in Europe.

Rankings of the most popular destinations for events constitute an important part of the report. London still leads the field in Europe, despite the chaos surrounding Brexit – or perhaps precisely because of it, due to the weak pound. Frankfurt has moved up from 10th to second place and Paris from 9th to 3rd, followed by Berlin and Barcelona. Milan is now included as a new addition. Read about it in our article under CWT Leisure.

The entire report can be downloaded here.

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