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Realizing the true cost of travel in 2024



Hosted live: Thursday September 21 | 9.00 CDT Minneapolis | 15.00 BST London | 16.00 CEST Paris

Duration: 45 minutes

We’ve been consistently benchmarking demand and pricing for 2023, versus travel three years ago to better understand the state of the industry. Yet, the world has changed dramatically with many questioning what the future holds.

The CWT GBTA Business Travel Forecast 2024 shows astounding price increases, defying most predictions, are now the norm. Elevated costs look set to stay with us in the year ahead. Potentially this new era reflects the true cost of travel. It could be a once in a generation shift or is this the new normal and is it here to stay? And what are the implications for corporations and travel programs?

Join us to learn from a panel of experts on the impact the new cost of travel will have on your business.

During the live webinar we will:

  • Discuss what the business travel, meetings and events landscape looks like over the next 12 months and how travel buyers and event planners can adjust to the new cost of travel
  • Analyse the micro and macro factors impacting business travel, meetings and events
  • Look at the major hurdles buyers are facing around sustainability, wellbeing and cost and advice on how to manage challenges around these key topics

Please fill the form below to download the recording.


Nick Vournakis, Chief Customer Officer, CWT

Jon Bolger, Head of Travel, Deloitte

Julie Haddix, Senior Director of Industry Marketing, Cvent

Tracey Horrocks, Director, Global Categories – Travel, Fleet & Meetings, GE Healthcare

Arthur Loubeau, Associate Partner, McKinsey & Company



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