CWT, the Business-to-Business-for-Employees (B2B4E) travel management platform announces a newly formalized Center of Excellence, dedicated to strengthening end-to-end customer experiences, satisfaction and retention, led by travel industry veteran, Maura Geertsma, who joined CWT during the summer.
To maintain our excellent customer retention track-record, CWT is constantly evolving to match, and pre-empt, changing customer needs and expectations in the travel and meetings space,” said Nick Vournakis, CWT’s Chief Customer Officer. “Formalizing our approach in a dedicated Center of Excellence, led by someone of Maura’s recognizable talents, can only serve to further underpin valued customer relationships.”
CWT has onboarded more than US$7 billion in new client business over the last five years, while maintaining an average existing client retention rate of over 96% and a 61% implementation NPS positive score. Recent CWT customer portfolio developments include an expanded long-term relationship with one of the world’s 10 largest companies, a new contract with a large private equity firm, a leading media & entertainment conglomerate and renewed contracts with a large accounting and consulting firm, an American-based diversified conglomerate, and one of the world’s largest big box retailers.
A 25-year travel industry veteran, business development specialist, and transformational life coach, Maura has held senior leadership positions in various travel operations, including BCD Travel, Gopass Global, and Partnership Travel Consulting. She held an advisory role with ACTE (the Association of Corporate Travel Executives), was a Sustainability Committee Advisor to GBTA (the Global Business Travel Association), and is a former Managing Director of cloud sales, service & marketing specialist, Destined. Academically, Maura has a Global Management MBA from the University of Phoenix, Life Coaching qualifications from the Transformation Academy, and is a graduate of Stenden University.
CWT is a Business-to-Business-for-Employees (B2B4E) travel management platform. Companies and governments rely on us to keep their people connected – anywhere, anytime, anyhow. Across six continents, we provide their employees with innovative technology and an efficient, safe and secure travel experience backed by our three core promises: to simplify corporate travel, to connect to unlock possibilities, and to move forward, together.