Why travel buyers struggle with hotel programs
In a joint study with GBTA, RoomIt has identified a number of gaps that exist between travel buyers and travelers. These gaps help explain why travel buyers struggle with improving traveler satisfaction, increasing compliance and reducing costs in their hotel programs.
Understanding these gaps, and how to address them, will go a long way in helping you achieve your goals
Traveler Satisfaction
26% of travel buyers
believe finding lodging near their destinations is challenging for travelers
73% of business travelers
say finding lodging near their destinations is challenging
How to close this gap:
Providing accommodations and rates in more locations is the best way to alleviate your travelers’ concerns.
Compliance
79% of travel buyers
require corporate booking channel use
34% of business travelers
know corporate booking channels are required
How to close this gap:
Make sure your policy is concise, clear and broadly communicated so travelers know what they must book and where.
Cost
67% of travel buyers
recommend or require refundable rates to be booked
67% of business travelers
would like to book non-refundable rates because they feel it saves money
How to close this gap:
Allowing non-refundable rates can lower costs and increase compliance, but educate travelers about when they should be booked.