Inform, advise and reinforce at every step with program messenger
Talk to us about how the program messenger could enhance your business travel, meetings & events programs.
What’s your goal?
Improve travel policy compliance
Better manage supplier agreements
Raise awareness of total cost of travel
Increase traveler satisfaction
Provide timely, destination-based information
Latest insights
Goal: Improve supplier performance
Action:
Bob books a nonpreferred hotel.
Impact:
His company misses a savings opportunity and experiences reduced negotiating power with preferred hoteliers.
Message:
Bob receives an email encouraging him to rebook at a preferred hotel to take advantage of negotiated rates:
Thank you for arranging your trip through CWT. Our records show you booked a nonpreferred hotel. Help us maximize savings by changing your reservation to a preferred property …
Result:
He changes his reservation to a preferred hotel, which saves his employer money and supports its supplier commitments.
Goal: Increase travel policy compliance
Action:
Stephanie does not book the lowest airfare available.
Impact:
Her choice affects her company’s negotiated air contracts and savings opportunities.
Message:
Stephanie receives an email asking her to rebook a more economical flight:
Your flight reservation exceeds the lowest available price. Please change your booking to a less expensive one if possible. Choosing the lowest fare helps us stretch our travel budget.
Result:
Pre-ticket data triggered the email, so Stephanie is able to change her flight. Over time, her company improves travel policy compliance and controls costs through increased lowest fare acceptance.
Goal: Raise total cost of travel visibility
Action:
Chris books an international flight.
Impact:
If she doesn’t know about her company’s mobile policy before her trip, Chris may incur unexpected expenses that may not be reimbursable.
Messages:
After booking, Chris receives an email with mobile policy information. A text message sent on the day of her trip reminds her to take action:
Travel reminder: Don’t forget to disable roaming on your mobile phone/other wireless devices before takeoff. Have a safe trip!
Result:
Chris turns off data roaming and avoids surprise charges. Her company raises awareness of the total cost of travel and keeps employees happy.
Success stories
“Program Messenger was an effective way to steer a cultural change.”