CWT, the Business-to-Business-for-Employees (B2B4E) travel management platform, and AI predictive analytics company ZYTLYN Technologies have embarked on a pilot initiative to effectively predict forthcoming travel demand to and from specific routes as well as at a global level. Overlaying CWT historical booking patterns onto ZYTLYN’s unique AI-driven Prediction Platform, the pilot will provide micro and macro level demand forecasting insights, allowing CWT to make astute decisions about future supply requirements, capacity planning and resource management.
“Being able to accurately predict travel demand in near real-time, whilst complex, fluid contextual factors such as COVID are at play, enables CWT to be even more intuitive in its customer offer, ensuring a highly-customized product, service and experience mix relevant to the individual traveler’s current and near future needs,” said Patrice Simon, CWT CTO Data and Analytics.
“We are excited to support CWT, one of the world’s biggest travel platforms and brands. While business travel is recovering fast, it is an ideal time to leverage new proven technologies that provide data driven predictability to uplift revenues, lower costs and build more resilience” said Houman Goudarzi, ZYTLYN’s Co-Founder & CEO.
CWT and ZYTLYN’s pilot agreement will begin February 2022 and will initially run for three months.
Caption to featured image: Patrice Simon (CWT CTO Data and Analytics) and Houman Goudarzi (Co-Founder & CEO ZYTLYN Technologies)
CWT is a leading global partner in business travel, meetings, and events. Operating across six continents, we deliver sustainable, tailored solutions that help organizations connect, engage, and thrive in an evolving world. Our myCWT platform integrates advanced technology with human expertise to simplify travel and enhance traveler and attendee experiences. Extensive global coverage, seamless data integration, AI-driven analytics, and carbon-conscious travel tools enable businesses to optimize their travel and meetings programs while delivering measurable value.
With 150 years of industry experience and a deep commitment to partnership, CWT collaborates with clients to shape the future of business travel and events, making them more efficient, responsible, and impactful.
About ZYTLYN Technologies
ZYTLYN Technologies is a predictive analytics and AI company, helping customers address their most urgent retailing and eCommerce problems and opportunities with granular, qualified, and actionable predictive insights. Its Prediction Platform gives customers the ability to optimize decision making through predictive demand, competitor, consumer, market insights.