CWT, the B2B4E travel management platform, has appointed Deanna Seiffert as VP EMEA Demand Marketing. In this role, she is responsible for the planning, development, and implementation of CWT’s EMEA marketing strategy.
“Deanna’s expertise will allow us to deliver meaningful content to the EMEA markets and expand our brand’s reach,” said Simon Nowroz, CWT’s Chief Marketing Officer. “Her customer-centric approach and her knack for solving problems, will be tremendous assets for the team. I am thrilled to have her on board.”
Seiffert will report to Adam Austin, CWT’s VP Global Demand Marketing, and will sit on the EMEA Strategy & Commerce leadership team. She will be based in London.
Prior to joining CWT, Seiffert held various Marketing & Communications leadership positions in the travel industry, including Global Marketing Director, Providers & NDC at Travelport, Head of Marketing & Brand Communications at Portman Travel, Head of Marketing at HRS, and other managerial positions at Aegean Airlines, SWISS International Air Lines, and TUI.
CWT is a leading global partner in business travel, meetings, and events. Operating across six continents, we deliver sustainable, tailored solutions that help organizations connect, engage, and thrive in an evolving world. Our myCWT platform integrates advanced technology with human expertise to simplify travel and enhance traveler and attendee experiences. Extensive global coverage, seamless data integration, AI-driven analytics, and carbon-conscious travel tools enable businesses to optimize their travel and meetings programs while delivering measurable value.
With 150 years of industry experience and a deep commitment to partnership, CWT collaborates with clients to shape the future of business travel and events, making them more efficient, responsible, and impactful.