CWT, the B2B4E travel management platform, has appointed Linda Creighton as Vice President, Business Finance for its Customer Organization. In her newly expanded role, Linda and her team will be responsible for driving improvements not only to CWT’s business support activities, but also in the elevation and improvement of pricing and profitability analysis work.
Reporting into Michelle Frymire, CFO, Linda now joins CWT’s Financial Leadership Team as well as the CWT’s Customer Leadership Team.
“I couldn’t be more thrilled to promote Linda to this new role, where she will undoubtedly make an immediate impact,” said Michelle Frymire. “Linda has been a hugely valued member of the CWT finance team for many years and I am particularly impressed with her ability to lead a financial function in a complex, industry-leading business, while maintaining an unrelenting focus on serving and advocating for his company’s customers.”
Over the last 23 years, Linda has held several senior leadership positions within CWT, having joined as Manager, Operations Analysis in 1996 before being promoted to Director, Pricing in 1999, VP Global Pricing & Client Finance in 2005, VP Finance Transformation in 2013 and VP Business Finance – Americas, GCG & Pricing in 2018. Prior to joining CWT, Linda spent 13 years at Thomas Cook Travel holding several finance, financial analysis and accounting managerial positions.
Linda holds a Bachelor of Science Degree in Business Administration from the University of Dayton.
CWT is a leading global partner in business travel, meetings, and events. Operating across six continents, we deliver sustainable, tailored solutions that help organizations connect, engage, and thrive in an evolving world. Our myCWT platform integrates advanced technology with human expertise to simplify travel and enhance traveler and attendee experiences. Extensive global coverage, seamless data integration, AI-driven analytics, and carbon-conscious travel tools enable businesses to optimize their travel and meetings programs while delivering measurable value.
With 150 years of industry experience and a deep commitment to partnership, CWT collaborates with clients to shape the future of business travel and events, making them more efficient, responsible, and impactful.