CWT, the B2B4E travel management platform, today announces the launch of its inaugural monthly podcast, Business Travel On the Fly, that speaks to industry topics and issues affecting business travelers.
“We are constantly looking at ever more meaningful ways to engage with business travelers, and podcasting is a logical and easily accessible innovation in this area,” said Julian Walker, Head of External Market Communications at CWT. “Podcasts are an exciting channel that is growing in reach, relevance and diversity, and Business Travel On the Fly is targeting an audience of on-the-road employees, with relevant issues, in a 15-minute radio show-style format.”
Following positive response to a December pilot episode focused on New Distribution Capabilities (NDC), On the Fly, will tackle one main topic each month with a guest interview, and also provide useful tips and fun commentaries on global travel, plus observations from those helping travelers get to where they’re going, such as taxi or ridesharing drivers. January’s formal launch edition focuses on the use of artificial intelligence and chatbots in travel.
Hosted by CWT’s Christine Kashkari, On the Fly’s launch edition, pilot, and succeeding episodes can be accessed through all the main podcast platforms, including Stitcher, Spotify, and Buzzsprout, as well as through CWT’s website.
Business Travel On the Fly will take off on the 20th of each month, with special editions planned that will cover ad hoc topical developments.
CWT is a leading global partner in business travel, meetings, and events. Operating across six continents, we deliver sustainable, tailored solutions that help organizations connect, engage, and thrive in an evolving world. Our myCWT platform integrates advanced technology with human expertise to simplify travel and enhance traveler and attendee experiences. Extensive global coverage, seamless data integration, AI-driven analytics, and carbon-conscious travel tools enable businesses to optimize their travel and meetings programs while delivering measurable value.
With 150 years of industry experience and a deep commitment to partnership, CWT collaborates with clients to shape the future of business travel and events, making them more efficient, responsible, and impactful.