CWT, the Business-to-Business-for-Employees (B2B4E) travel management platform, today announces the global roll-out of Intelligent Display, a powerful new addition to the hotel platform of RoomIt, its global hotel distribution division.
Bringing a consumer grade recommendation engine to Online Booking Tools (OBTs), Intelligent Display uses machine learning to promote contextually relevant and policy compliant hotels and rates to travelers. Using a centralized data source of client hotel programs and policies, Intelligent Display helps maintain consistency of content between channels, ensuring that travelers and travel counselors have the same information and access to relevant content. In addition, Intelligent Display provides clients access to in-depth data evaluation and reporting facilities – including industry-leading missed and realized savings analysis – to help unlock savings and improve traveler satisfaction.
“Throughout the pandemic, we’ve concentrated on creating solutions to solve the travel manager’s biggest challenges. Out-of-channel bookings,” said Derek Sharp, Chief Operating Officer of RoomIt. “Poor user experience, complexity and lack of choice can all drive hotel program leakage. So the RoomIt team focused on developing capabilities that balance all parties’ needs – travelers, travel managers and travel counselors – to help reduce booking abandonment and maximize the safety, policy-compliance and cost effectiveness of our clients’ hotel programs.”
“Intelligent Display delivers best-in-class capabilities in a simple, user-friendly and accurate way. The improved experience will also help keep travelers booking in channel, helping travel managers maintain duty of care as travel resumes post-Covid,” Sharp concluded.
Intelligent Display enables clients to use RoomIt by CWT as their exclusive source of hotel content with select online booking tools (OBTs) in the market.
CWT is a leading global partner in business travel, meetings, and events. Operating across six continents, we deliver sustainable, tailored solutions that help organizations connect, engage, and thrive in an evolving world. Our myCWT platform integrates advanced technology with human expertise to simplify travel and enhance traveler and attendee experiences. Extensive global coverage, seamless data integration, AI-driven analytics, and carbon-conscious travel tools enable businesses to optimize their travel and meetings programs while delivering measurable value.
With 150 years of industry experience and a deep commitment to partnership, CWT collaborates with clients to shape the future of business travel and events, making them more efficient, responsible, and impactful.
RoomIt is the hotel distribution division of CWT – matching travelers with the right room at the right rate, and providing travelers with the amenities and loyalty programs they want, while helping organizations control their budget and improve travel oversight.