Keep your travelers in-program
Keeping travelers in-program starts with making sure travelers’ needs are met.
On average, travel buyers say one-third of hotel bookings are non-compliant. 73% of travelers also told Global Business Travel Association (GBTA), “Finding a hotel near my location is the most challenging aspect of booking hotels in my corporate travel program.”
Location. Location. Location.
Seventy-three percent of travelers told Global Business Travel Association (GBTA),
“Finding a hotel near my location is the most challenging aspect of booking hotels
in my corporate travel program.”
Simply turn on access to RoomIt’s hotel content and give your travelers access to
business-appropriate accommodations in over 73,000 cities worldwide. In addition
to GDS content, we offer specially negotiated RoomIt Rates that pair discounts of
up to 20% with high-value amenities like last room availability, WiFi, and same-day
cancellation.
Travelers can also book accommodations available through third-party booking
sites (i.e. Booking.com and Expedia Partner Solutions) right in your corporate
booking channels
Communicate and educate.
Sixty-two percent of travel buyers report providing education on travel policy to
travelers; however, most travelers say they don’t see it.
If you’ve been hesitant to send travelers direct communications,
you might want to reconsider.
- Use Program Messenger to communicate to your travelers – available via email
and text (SMS). A variety of templates are available, making communication clear
and easy. Plus, clients lower their travel program costs 4-7% in the first year
of use. - Leverage the Missing Hotel Email functionality which automatically sends an
email to travelers that book air or rail without a hotel. Ten percent of travelers book
a hotel after opening the email. - Post your hotel program policy, along with company news and more on myCWT.
It’s easy to update and provides need-to-know information to a captive audience.
Reward and recognition.
Seventy-one percent of travelers believe they deserve loyalty points for traveling. If
you’re looking to bring travelers back into your program, you’ll need an incentive.
Rewarding travelers is easier than ever with our Loyalty Booster campaigns. Simply
speak to your CWT representative for more information.
Use this checklist of CWT tools to support hotel program compliance.
- Use myCWT
- Turn on myCWT hotel booking to get access to the full breadth of RoomIt content
- Use Program Messenger
- Send Missing Hotel Emails
- Share your hotel program policy on myCWT
- Participate in Loyalty Booster campaigns for your preferred suppliers