CWT 3.0

Our strategy for continued success


Through the perfect blend of people and technology, we deliver the most seamless, personalised and integrated experiences.

Our customers’ expectations and needs have evolved, so we are adapting our business to these new dynamics.

Our CWT 3.0 strategy is about creating an unbeatable customer experience and offering increasing value to our clients and partners. This means delivering a consumer-grade, omni-channel experience to the traveller, easy-to-use solutions for our customers, and providing best-in-market hotel and data offerings.

To do this, we are materially increasing our investments in technology and people in areas such as our digital platform, hotels, and data.

Further, we are making changes to our service delivery model to best meet the needs of our customers, suppliers, and partners and given that more transactions migrate from offline to online each year.  

As we move forward with our CWT 3.0 strategy, our focus will remain the same—be the very best at what we do.

What CWT 3.0 will do for you:

  • Deliver consumer-grade traveller experiences.
  • Optimise your travel program.
  • Bring you smart innovations.