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Crystal ball:

What are the 2 key trends shaping the next 12 months?

In the newest episode of the Business Travel On the Fly podcast, you can hear about 2 trends that Michelle McKinney-Frymire, CFO and President Strategy & Transformation, and Niklas Andreen, President Traveller Experience and Customer, believe will shape the next 12 months of business travel:

Analyzing real-time data

“The pandemic demanded a whole new layer of real-time data be added to the way companies manage the health and safety of their employees, and now there’s the added dynamic of health data which will remain a big focus for years,” says Michelle McKinney-Frymire.

“Data will be a critical part of travel management, even more so than today. A key part of the role of the travel management company is managing and analyzing data at every stage of the journey - before, during, and after travel. How companies and organizations collect and analyze data will determine how well they restore and maintain confidence in travel.”

For example, at CWT we have created several new reporting dashboards for clients as their employees begin returning to travel. These dashboards provide clients what they need in order to minimize risk while supporting the safety and wellbeing of their travelers.

Hybrid meetings

“Hybrid is a great example of the innovation and the creativity that comes out of a challenge that has benefits both from a climate perspective and from a business continuity angle,” says Niklas Andreen, “The new breed of hybrid meetings brings a whole new dimension to doing business. It allows us to increase the number of people that can participate in big meetings. You can have a small group in place, and spread the message across the entire organization. The hybrid meeting is the evolution of the meetings and events space, which has historically been very binary.”

Listen to Michelle and Niklas in the newest episode of Business Travel on the Fly.