Aside from the fact that we are very proud our company has been entrusted with the organizational management of the World Figure Skating Championships, this reminded me of one of the golden rules of event management – book early to avoid disappointment.
And by that I don’t mean the event itself – although it has been years in preparation and it will be exceptional viewing. I mean companies, or travelers, visiting Milan from 21 to 25 March 2018, when it is taking place.
As with any big event, sporting or otherwise, the host city and country reap many economic benefits, and hotel room rates and availability are always at a premium.
If you are planning a business meeting which coincides with something like this, plan ahead and book your accommodation in plenty of time. And maybe even think about incorporating it into your agenda – as the analogy between sporting and business excellence is a well-known motivational tool.
So, what are you waiting for? Get your skates on.
Ian Cummings, Vice President, EMEA, CWT Meetings & Events