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CWT Meetings & Events appoints Sam Lay as Senior Director for Asia Pacific

April 05, 2018

Sam Lay, Senior Director, Asia Pacific, CWT Meetings & Events

Singapore, 4 April 2018: CWT Meetings & Events, Carlson Wagonlit Travel’s meeting & events division, has appointed Sam Lay as Senior Director for Asia Pacific. He will report to Cindy Fisher, Senior Vice President and Global Head, CWT Meetings & Events.

Based in Singapore, Sam will lead a team of meetings and events (M&E) specialists across key markets in Asia Pacific. He will be responsible for expanding CWT Meetings & Events’ business in this high-growth region by creating engaging and memorable events for clients, while helping them maximize the return on investment on their M&E spend.

“Asia Pacific is the fastest growing region globally for CWT Meetings & Events, and I’m excited to have Sam join our team,” said Cindy Fisher. “Aligning corporate travel and M&E programs to better consolidate spend with suppliers is becoming a key priority for organizations here. Sam’s extensive knowledge and experience, combined with CWT’s investment in the latest data and digital solutions, will help our clients optimize their M&E spend while delivering best possible attendee experience.”

Sam brings more than 17 years of experience in the M&E industry, having worked at organizations across the value chain including the Singapore Tourism Board, MSD and Suntec International. At Suntec International, he led the planning and development for several new convention projects in Asia. Prior to joining CWT Meetings & Events, Sam was Senior Director for Greater China at BCD Meetings & Events.

Professionally accredited as a Certified Meeting Professional (CMP) from the Convention Industry Council, Sam holds a bachelor’s degree in international tourism from James Cook University in Australia. He is also a graduate of the Singapore Armed Forces Staff and Command College.


CWT Meetings & Events

CWT Meetings & Events (M&E) is an award-winning global corporate events management service. Representing all industry sectors, CWT M&E delivers comprehensive live, virtual and hybrid event solutions for thousands of customers every year. Ranging from end to end productions of some of the world’s largest and complex global conferences, through to intimate national teambuilding experiences.

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About Carlson Wagonlit Travel

Companies and governments rely on us to keep their people connected. We provide their travelers with a consumer-grade travel experience, combining innovative technology with our vast experience. Every day we look after enough travelers to fill almost 200 Boeing 747s and around 100,000 hotel rooms, and handle 95 corporate events. We have more than 18,000 people in nearly 150 countries, and in 2016 posted a total transaction volume of US$ 23 billion.

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