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RoomIt by CWT Appoints Geoffrey Waldmiller VP of Revenue Optimization

April 24, 2019

RoomIt by CWT, the hotel distribution division of CWT, the B2B4E travel management platform, has appointed Geoffrey Waldmiller as Vice President of Revenue Optimization.

Waldmiller will be responsible for improving the traveler experience through the use of data science and technology. He will help to streamline the shopping process for CWT’s travelers and improve conversion at the point of sale, and he will provide leadership to the RoomIt loyalty and advertising teams.

“Geoff brings a strong portfolio of expertise to RoomIt, with deep roots in both business travel and leisure,” says Scott Hyden, SVP and Chief Experience Officer at RoomIt. “He brings an unparalleled approach to improving the traveler experience and thrives on the challenges the industry presents.”

Before RoomIt, Waldmiller served as Chief Revenue Officer for Schulte Hospitality Group, where he led revenue management, sales, eCommerce, marketing, and analytics for 151 franchised and independent hotels. He previously held several executive roles with MGM Resorts International, also focused on revenue optimization and eCommerce.

With a Bachelor of Science in Industrial and Systems Engineering from Virginia Tech and an MBA in Marketing and Decision sciences from Indiana University, Waldmiller has a knack for developing techniques to assess complex information and generate consumer-oriented strategies. His strong critical thinking and problem-solving skills drive results on high-impact projects. Waldmiller will be based in Chicago.


CWT is a Business-to-Business-for-Employees (B2B4E) travel management platform on which companies and governments rely to keep their people connected – anywhere, anytime, anyhow. Across six continents, we provide their employees with innovative technology and an efficient, safe and secure travel experience.

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