RoomIt by CWT™ has announced its first global campaign in support of the World Childhood Foundation, which is celebrating its 20th anniversary this year. RoomIt will donate $1 for each hotel booking made globally during the month of August, up to $100,000.
The World Childhood Foundation supports more than 1,000 projects globally that are focused on preventing abuse and exploitation of children, including trafficking. RoomIt’s support for the World Childhood Foundation reflects CWT’s overall commitment to the fight against human trafficking, which includes increasing awareness and education, closer collaboration with stakeholders, as well as the creation of an anti-human trafficking global taskforce led by leaders from across CWT.
“The World Childhood Foundation’s mission to create a world where all children are free from violence, sexual abuse, and exploitation speaks volumes to our teams across the globe at RoomIt and CWT,” said Geoff Waldmiller, Vice President of Revenue Optimization at RoomIt by CWT. “It’s not only the largest traveler campaign to date, but the first campaign we’ve run where hotel bookings directly benefit charity. We’re excited to give our clients’ business travelers the opportunity to give back while conducting their business.”
Global bookings made during the month of August across all booking platforms are eligible for the campaign. CWT clients must be opted into the RoomIt Loyalty Booster program to be qualified to participate. The campaign begins on August 1, 2019 and runs through August 31, 2019.
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About RoomIt by CWT
RoomIt by CWT™ is the hotel distribution division of CWT. Every day we match travelers with the right room at the right rate, and every minute we book over 30 hotel rooms. We also provide travelers with the amenities and loyalty programs they want, while helping organizations control their budget and improve travel oversight.
CWT is a Business-to-Business-for-Employees (B2B4E) travel management platform on which companies and governments rely to keep their people connected – anywhere, anytime, anyhow. Across six continents, we provide their employees with innovative technology and an efficient, safe and secure travel experience.