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Scaling NDC forward

August 05, 2022


By Erik Magnuson
VP Product Management, Mobility & Payments

In our ongoing efforts to make widescale NDC adoption a reality, CWT recently announced the launch of our new pilot that will allow travel counselors to make live NDC bookings for our customers. This is a pivotal game changer for both CWT and the business travel industry.

NDC changes much more than just distribution technology, as it will impact additional aspects of travel procurement, travel programs and traveler experience. 

That’s why I’m excited to participate as a moderator at the upcoming GBTA Convention 2022 focusing specifically on how we can help our clients better navigate the evolving world of NDC. With this year’s conference theme being (Re) Connect, (Re) Imagine, (Re) Create, it is the perfect opportunity to connect our partners and customers to imagine ways we can work together to move NDC forward. 

We have all discussed the ways we think NDC will change air distribution, but it's time to look deeper at how NDC might change travel and travel programs. The heart of managed business travel is the program itself, which takes careful design and rollout based on a range of factors and nuances. 

Therefore, on Tuesday, August 16. I will host the open panel discussion “Navigating an NDC World – Strategies for Success” to explore how NDC will play a more pivotal role in the overall management of travel programs. The session will include industry experts and insiders who will work together to explore how NDC might change how airline travel programs are designed. 

If you are attending GBTA, I hope you will join me for this thought-provoking session to gain more knowledge on how we can reach the next phase of our NDC journey. 


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