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The Rule Of Three – How We Strengthen Our Community Involvement

June 06, 2018


By Françoise Grumberg
Vice President, Global Responsible Business and Diversity & Inclusion, CWT

The Rule of Three is a style of communication which is often used in public speaking, or writing, to gain emphasis and focus on a core message on the premise that people respond subconsciously to groups of three.

There are many examples; from Shakespeare's Julius Caesar ("I came, I saw, I conquered,") to Steve Jobs ("Thinner, lighter and faster.").

To work on our Community Involvement program, we have used the Rule of Three. Our efforts revolve around ‘3E’ - Education, Emergencies, and Essential needs. These are the areas where we are able to create the biggest impact thanks to the skills of our people.

Local teams are empowered to select projects reflecting their passions and the needs of the communities around them. Since the launch of our 3E Community Involvement program in 2014, our people have committed their support to hundreds of projects worldwide making a real difference in the communities where we live and work.

But the Rule of Three is not our only secret weapon.

The 3E Guidebook – an operational toolkit – helps our employees understand the 3E strategy. Currently available in seven languages, it gives them all the information they need to launch a local 3E initiative and make a success of it.

And, in order to have a clear picture of our impact, we also have an interactive 3E map that tracks and showcases the various 3E initiatives all over the world. It is a very graphic way to keep our engagement high.

Last but not least, we work very closely with Carlson and the Carlson Family Foundation on our community involvement programs. Believing that business can be a platform for positive impact is at the core of the Carlson ethic so, together, for example, we combine our efforts to increase our focus on fighting human trafficking across the globe.

What do you do to foster community involvement in your company? We would like to hear from you.

Blog author: Françoise Grumberg, Vice-President, Global Responsible Business, Carlson Wagonlit Travel

About Carlson Wagonlit Travel

Companies and governments rely on us to keep their people connected. We provide their travelers with a consumer-grade travel experience, combining innovative technology with our vast experience. Every day we look after enough travelers to fill almost 200 Boeing 747s and around 100,000 hotel rooms, and handle 95 corporate events. We have more than 18,000 people in nearly 150 countries, and in 2016 posted a total transaction volume of US$ 23 billion.

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